Provided that the trade name is a representative example of products of its own category, it can be used as a point of comparison. In other words, if the composition of a specific product represents the average composition of the marketed products, the product name itself may contain a comparative reference, if it is followed by the claim "Light". If a standard product is called, for example, X, then "X Light" provides information on the product referred to.

Thus, if the original "FizzyDrink" is a representative example of its food category, it is possible to use the product name "Light FizzyDrink", provided that this product and the information provided on it are otherwise compliant with the Claims Regulation.

Page last updated 11/9/2018